Crawl Your Way to the Top: A Technical SEO Audit Checklist for Expert-Level Growth

Technical SEO Audit Checklist

In the ever-changing jungle of SEO, technical prowess reigns supreme. Crawlability and indexability are the cornerstones of organic visibility, yet many websites find themselves tangled in the technical undergrowth that governs search engine access. This is where the expert SEO manager, armed with a comprehensive audit checklist, emerges as Tarzan, swinging vines towards the top of the SERP mountain.

Why Technical SEO Matters:

“Technical SEO is the bedrock upon which all other SEO endeavours are built,” declares Rand Fishkin, founder of Moz. “Without a solid technical foundation, your content, backlinks, and even the most strategic keyword targeting will be like trying to build a tower of Big Ben on quicksand.”

Data backs this up. A recent study by SEMrush found that websites with improved technical SEO saw a 42% increase in organic traffic in just six months. Blimey!

Convinced? Let’s delve into the essential elements of your technical SEO audit checklist:

1. Crawlability:

    Robots.txt: Ensure your robots.txt file accurately guides search engines, letting them explore valuable pages and politely shoo them away from unwanted ones.
    Sitemap: Submit a sitemap to Google Search Console to ensure every relevant page gets a proper indexing party.
    Internal Linking: Analyse your internal linking structure for broken links, lonely orphan pages, and opportunities for strategic link building to make your website the friendliest pub in town.
    Mobile-friendliness: Use Google’s Mobile-Friendly Test to confirm your website renders flawlessly on all devices, even grandma’s dodgy old Nokia.

2. Indexing:

    Page Status: Take a peek at Google Search Console and see if there are any crawl errors or indexing hiccups. Fix 404 errors, redirect broken links, and welcome blocked pages back into the fold.
    Canonicalisation: Implement canonical tags to avoid duplicate content dramas and ensure search engines always know which version of each page is the real deal.
    Structured Data: Add schema markup like a delicious garnish to provide search engines with rich information, making your SERP listing the most tempting dish on the menu.

3. Site Speed:

    Page Load Time: Analyse page load times with tools like Google PageSpeed Insights and identify opportunities to trim the fat, making your website as sprightly as a corgi pup.
    Image Optimisation: Compress images without losing any of their charm to reduce page weight, making them as light as a feather.
    Leverage Browser Caching: Implement caching mechanisms to speed up page load times for returning visitors, like remembering everyone’s favourite pint at the local.

4. JavaScript SEO:

    Render Javascript: Make sure search engine crawlers can understand your Javascript-powered content, even if it’s as complex as a Shakespearean sonnet.
    Pre-rendering or Server-Side Rendering: Consider pre-rendering or server-side rendering for complex Javascript pages, giving them a bit of extra polish before the crawlers arrive.
    Mobile Javascript: Test mobile Javascript rendering and address any compatibility issues, ensuring your website dances as smoothly as a Morris dancer on the village green.

5. Ongoing Monitoring:

    Crawl Monitoring Tools: Use tools like Screaming Frog or Botify to keep an eye on your website’s crawl activity and identify potential SEO nasties.
    Regular Backlinks Audit: Keep an eye on those lovely backlinks for any spammy ones, and disavow them like you’d disavow a bad pint of ale.
    Google Search Console: Stay alert to Google Search Console (GSC) alerts and address any reported issues promptly, like dealing with a leaky roof before it ruins the Christmas party.


    No one-size-fits-all checklist: Adapt your audit to your website’s specific needs and industry, like tailoring a bespoke suit.
    Prioritise the big hitters: Focus on issues with the potential for the biggest organic traffic boost, like tackling the tallest trees in the forest first.
    Data is your friend: Use analytics data to track progress and measure the effectiveness of your technical SEO efforts, like keeping a tally of happy customers at your pub.

By meticulously crawling through your website’s technical landscape with this comprehensive Technical SEO Audit Checklist, you’ll be well on your way to scaling the Mount Everest of organic visibility. As Marie Haynes, founder of Bottega Digital, proclaims, “Technical SEO is not a destination, it’s a journey. Embrace the process, celebrate the wins, and keep on climbing!”

Bonus Tip: Don’t hesitate to seek expert help from expert SEO consultants if you need a bit of extra guidance or a helping hand, like asking the local mapmaker for the best route to the top.