Ads Audit

Google Ads Audit

Check how you can increase the effectiveness of your ads in Google Ads audit.

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What is Google Ads Audit?

Do you run a campaign on Google Ads but you’re not 100% sure whether your ads are well-optimised? Would you like to check whether your account and ads are well set up, and also find out what should be improved? We’ve got fantastic news for you because we have the expertise and the know-how to assist you effectively. Allow us to conduct a thorough Google Ads audit, enabling us to pinpoint areas for enhancement, ultimately leading to improved results for your campaigns.

Our Clients

Who Believes Us

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When you need

When Should You Decide on a Google Ads Audit

You have created and set up a Google Ads account

You’ve been already running some campaigns for a while now

You can’t see any improvement in results (conversions, CTR, CPC) despite ongoing optimization or increasing advertising budgets

You would like to optimise the cost of your ads

Your ads don’t drive valuable website traffic

You would like to check if your current strategy is executed in the right way

You notice some improvement in results, but you want to know if there still is anything else you could do to boost your growth

Google Ads audit is not for you if you are just starting to advertise, you have not created ads.

Audit Services

Our Google Ads Audit Service

The audit takes 2 weeks (on average). It’s conducted manually by one of our SEM specialists. The Google Ads audit that we conduct always consists of three steps:

Checking your Google Ads account setup

At this stage, we check whether your Google Ads account has been properly configured and if it allows you to set a campaign accordingly. We’re checking elements such as:

  • Connecting Google Ads account to other tools (Google Analytics, Google Tag Manager, Google Search Console, YouTube, Google Merchant Center),
  • Import goals and transactions from Google Analytics,
  • Import of Google Analytics recipients,
    Access to the account,
  • Access to payment settings.

Checking your Google Ads account settings

After checking the configuration of your advertising account, we check the settings of the account itself, without entering detailed campaigns yet. We’re checking elements such as:

  • Exclusion lists,
  • Drafts and “experiments” on your account,
  • Campaigns’ groups,
  • Smart bid strategies and budgets in the account.

Analyzing ongoing campaigns

The last step is a detailed check of your campaigns. The items that we audit are different for each type of ad. We’re checking elements such as:

  • Settings for each type of advertising (Search, Remarketing, Display, PLA, YouTube, Application ads and others),
  • Ad extensions, Keywords and negative keywords, Bidding strategy, Ads copy, Content and Assets Analysis
  • Optimisations via individual factors (e.g. schedule, devices, days, location),
  • Optimisation results and implementation of Google standards,
  • Attribution modeling.
What you receive

Google Ads Audit Results

There are several types of this service in Google Ads. At Delante, we will help you decide which will be the best for your business.

Document with detailed analysis

As part of the Ads audit you receive 2 documents: Descriptive analysis of the account and a table with the elements to improve.

Audit Review

As a part of the audit, you also receive 2 hours of consultations. We are happy to discuss the analysis with you.


During the consultation, we will happily answer your potential questions on how you can further
optimise your account, and what strategy you should implement to achieve better results.

Free Quote

Let’s Jump to the Success

Ready to unlock the potential of paid media and drive remarkable results for your business? Contact us today to discuss how our paid media services can elevate your advertising efforts.

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