Google Remarketing

Google remarketing is a form of display ad, which helps increase conversion among customers, who have already visited your website or store.

Convince Users to Return to Your Website

Chances are you happened to visit an online store (not necessarily buying anything) and then notice its ads displayed when surfing the internet or using apps. That’s how Google Remarketing – one of the features of Google Ads – works in gist. It helps you to reconnect with users. We suggest getting familiar with it and finding remarketing strategies suited to your individual business goals and to which particular users you want to display your ads.

At NAOA, we will increase the conversion rate for you with efficient remarketing. You will notice growth in visits and the frequency of displaying ads will be adjusted to avoid aggressiveness.
We optimize remarketing campaigns to achieve maximum return on investment.

Ads Campaign

What are Remarketing Campaigns at Google Ads

Before you start applying remarketing, it is essential that you understand that one of its main goals is to increase sales. If a campaign is well prepared and executed it will build brand awareness and recognition.

Case 1 – Sales

You browse through a store’s offer, and you add products to your shopping cart but you don’t complete the transaction. A remarketing campaign shows ads of exactly the products you added to the shopping cart in the display network. Once you click the product you are redirected to its site in the store and get a chance to complete the transaction.

Case 2 – Awareness

There was a time when you had no idea that brand X (that applies remarketing) even existed. While searching for something on the Internet you accidentally ran into their website. Within the next few hours or days, you see its ads everywhere. They are displayed on popular news portals. After a while, you get to know brand X and remember it. And perhaps next time you will be looking for services or products they offer, you will choose their website.

Especially, if you implement your campaign in the right way, using the right incentive words, images, or videos. At NAOA remarketing implementation process is very advanced and includes creating goals for micro-conversions and attribution modeling.

At NAOA, the remarketing implementation process is very advanced and includes creating goals for micro-conversions and attribution modeling.

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Advantages of Google Ads Remarketing


You get access to users, who are most likely to buy your products or use your services. They already interacted with your website in the past. Chances are they will choose you.


You can create remarketing lists specifically tailored to the cases from your website. For instance: you display ads to those who added some products from your store to their shopping cart but didn’t complete a transaction.


Google Remarketing has large-scale reach – your ads can be displayed to many users on different devices. Additionally, you can choose device models or operating systems.


It allows you to use a variety of ads –graphic, textual, or video.


You will get detailed reports on remarketing activities.

Marketing Options

Range Of Remarketing Options With Google Ads

There are several types of this service in Google Ads. At Delante, we will help you decide which will be the best for your business.

Standard Remarketing

Shows a given ad to users who previously visited your website. You reach them as they browse sites and apps on the display network.

Dynamic Remarketing

Your ads will focus on exactly those products or services that visitors already viewed on your website. It is essential for online stores – visitors are reminded that the product they were looking for in the past is still waiting for them on your website.

Video Remarketing

Linked to your YouTube channel or other videos available on your website. Users will be reminded of your video that they already played, as they browse other videos on YouTube and other apps. Additionally, promoting your videos on YouTube can be based on visitors to your website.

Remarketing Lists for Search Ads

Shows ads to your past visitors as they continue searching for information on a given product or service on Google, after leaving your website.

Customer List Remarketing

Shows your ads to those who are signed into Google and have given you their contact information before.

Why Choose Us

Benefits of Doing Remarketing


Prepare campaigns specifically tailored to your case, put together ads’ content, and walk you through the entire campaign.


Test our solutions and optimize the campaigns.


Apply very efficient dynamic remarketing, which is the best choice for online stores – we will increase sales of your products.


Provide you with a detailed report on our activities on a monthly basis, which will plainly fill you in on the effects we achieved.


Shows you real conversion growth and it will happen really fast.


Help you bring back users who abandoned their shopping carts on your website, didn’t finish registration or for some reason didn’t complete other conversions on your website.

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Frequently Asked Questions

Imagine someone browsing your website for a cool travel backpack, but not buying it just yet. Remarketing shows them targeted ads about that backpack on other websites and apps they visit, reminding them of their interest and bringing them back to your site to purchase. It’s like a friendly nudge from your brand, keeping you top-of-mind while they make their decision.

After you reach out, we’ll schedule a free consultation to discuss your business goals, target audience, and remarketing needs. I’ll analyze your website and current marketing efforts and provide a customized plan outlining how remarketing can benefit you. Based on your decision, we can move forward with setting up, managing, and optimizing your remarketing campaigns.

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Ready to unlock the potential of paid media and drive remarkable results for your business? Contact us today to discuss how our paid media services can elevate your advertising efforts.

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